Company Naming Ola is Hawaiian for life and well-being. Lada is the goddess of love and beauty in Baltic mythology. The intention of Olada is to inspire a beautiful life.
Olada Case Study
Comprehensive brand identity and ongoing creative direction and brand management for Olada—a meditation, yoga and adventure brand.
What we are creating together:
☼ Brand strategy led by Umberto Luchini
☼ Company naming
☼ Brand graphic elements including logos, icons, patterns, fonts, colors
☼ Video and photoshoot creative direction
☼ Style guide
☼ Squarespace website design and development
☼ Social media graphics
☼ Ongoing brand management and creative direction
☼ Brand Identity ☼
Mood Boards: After establishing a solid strategy and company name, I created 3 mood boards to establish a visual feeling for the Olada brand. We selected a collage-like approach to support a range of nature photography and personal snapshots in various environments for the lifestyle adventure brand.
Logos & Iconography: I created a system of logos and icons inspired by the third eye chakra symbol and the Hamsa hand, as well as iconography for Instagram story highlight covers. The designs symbolize inner knowing and protection.
Style Guide: I provide a style guide and brand assets for every brand identity project, including guidelines for logo usage, brand colors, fonts, etc. The brand assets are also uploaded to Canva's Brand Kit for easy access and use in creating marketing materials.
☼ Photoshoot & Video Art Direction ☼
📷: Brand photography and brand hero video by Zan Passante of Cling Creative
☼ Brand Application ☼
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Instagram Look/Feel
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Instagram Posts
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Instagram Story Templates
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Instagram Story Templates
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Newsletter Template and Mailchimp Setup
Squarespace Website. Check it out here.
Custom Instagram Carousel Template
Custom Instagram Story Templates
Follow Olada for free meditations, yoga and adventure inspiration on Instagram here and Youtube here.
☼ Happy Client ☼
“Jen’s ability to bring to life beautiful and creative content, while simultaneously creating manageable systems for organization, is nothing short of a miracle. Jen has brought the vision of my brand to life, and it is more beautiful than I ever could have imagined. I will be forever grateful for the work she does.”
