Top Secret Recipes Unleashed E-Book Design
About: I had the pleasure of designing this super fun cookbook with America’s top food hacker, Todd Wilbur. “For over 30 years Todd Wilbur has been obsessed with re-creating the country’s most iconic brand-name foods at home.” This is his first self-published book and it is available exclusively on Amazon as a fixed layout e-pub.
Author / Client: Todd Wilbur
Photos: Anthony Mair and Todd Wilbur
Role: Art Direction and Design
The recipes/hacks are in alphabetical order, so I created a fun dictionary tab-inspired design so the reader always knows where they are in the book.
Since this is Todd’s first self-published book, I also helped him with a logo for his imprint. Love the name he chose!
Fun facts (or “foodtoids”) are sprinkled throughout the book along with other fun tidbits.
Todd does a lot of experimenting and trial-and-error before he releases a hack. I helped him tell that story by finding fun ways of peppering in process photos throughout the book.
