Main Logo: The logo showcases a monarch butterfly with a central swirl, symbolizing the fully realized potential of a chrysalis.
Kindred Chrysalis Therapy Case Study
Brand identity for Kindred Chrysalis Therapy, a practice in Tustin, CA, led by Jennifer Walker, LMFT, specializing in Sex Therapy and Ketamine Assisted Psychotherapy (KAP).
What we created together:
☼ Brand strategy & mood Boards
☼ Brand elements including logos, icons, fonts, colors, textures & stock photography selects
☼ Style guide
☼ Social media Templates and Canva Brand Hub setup
☼ Business Cards
☼ Brand Identity ☼
Mood Boards: After establishing brand strategy together, I created 3 mood boards directions to establish a visual feeling for the Kindred Chrysalis Therapy brand.
Logo Systems: A cohesive system of logos that can be used on a variety of applications.
Liminal Backgrounds: Liminal backgrounds were designed to symbolically depict the sensation of emerging from a chrysalis.
Instagram Story Highlight Icons: A set of icons showing the phases of butterfly development were created. These can be used, along with the liminal backgrounds, for things like Instagram story highlight icons.
Style Guide: I provide a style guide and brand assets for every brand identity project, including guidelines for logo usage, brand colors, fonts, etc. The brand assets are also uploaded to Canva's Brand Hub for easy access and use in creating marketing materials.
☼ Brand Application ☼
Instagram Feed Art Direction: Art direction for Jenn’s Instagram feed. The templates and brand photos work together nicely, without feeling too repetitive.
Instagram Post Templates
Instagram Carousel Template
☼ Squarespace website design coming soon. Stay Tuned! ☼
In the meantime, follow Kindred Chrysalis Therapy on Instagram.