Tierra Soma Integrative Therapy Brand Identity

Maryem Irias blends psychotherapy with a range of other disciplines including earth medicine, somatic experiencing, expressive arts & more. Her unique practice and point of view provided an amazing opportunity to create an artful and botanical brand identity.

What we created together:
☼ Brand DNA & mood boards
☼ Brand elements including logos, icons, pattern, fonts, colors, textures & stock photography selects
☼ Style guide
☼ 8 social media templates and feed creative direction
☼ Squarespace website design and development
☼ Business cards

Main Logo: Maryem knew she wanted to use the earth element symbol, which represents grounding. I combined a botanical with the triangle to create an earth element of sorts. The horizontal leaf also resembles water, which is relevant to her work.

☼ Brand Identity ☼

Logo Systems: A cohesive system of logos that can be used on a variety of applications.

Custom, Hand-Drawn Icons: To highlight the ecology element of Maryem’s work, I created a set of hand-drawn, organic botanical icons. She can use these for different sections on her website, Instagram story highlight icons and more.

Brand Patterns: Using Tierra Soma’s main logo mark, I created a set of patterns that can be used for tonal backgrounds.

Style Guide: I provide a style guide and brand assets for every brand identity project, including guidelines for logo usage, brand colors, fonts, etc. The brand assets are also uploaded to Canva's Brand Kit for easy access and use in creating marketing materials.

☼ Brand Application ☼

Clients often use their brand style guide to DIY materials or hire me for ongoing collaboration. Below are some of the things Maryem and I have worked on together using her brand identity.

Instagram Feed

Art direction for Maryem’s Instagram feed. The templates and brand photos work together nicely without feeling too repetitive.
Instagram Post Templates
Instagram Post Templates
Newsletter Template & Flodesk Setup
Business Cards

To be printed on plantable paper.