Cannabis Recruitment Agency Branding

This amazing client came to me to develop a brand for the Cannabis-industry division of their recruitment company. They wanted to move away from anything too granola, kitschy or rasta and create a brand that was approachable yet professional. They were thinking of a craft brew-inspired concept to accomplish this. Below is a case study and some of the deliverables we are creating together.


Phase 1: Mood Boards

After consulting with my client, I created 2 craft brew-inspired mood boards as a tool to jumpstart a discussion about the visual direction for Higher Growth Search.

Brand Mood Direction 1  (Chosen Direction)

Brand Mood Direction 1 (Chosen Direction)

Brand Mood Direction 2

Brand Mood Direction 2


Phase 2: Logo Systems

It was decided that to achieve the craft brew-inspired brand direction, we would create a system of logos and a set of guidelines to go along with them.

Logo System Direction 1

Logo System Direction 2  (Chosen Direction)

Logo System Direction 2 (Chosen Direction)

Logo System Direction 3

 
 

Phase 3: Style Guide

I created a set of guidelines for brand managers and designers so we can all create deliverables and keep everything on-target.

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Deliverables

Just a few of the things we have been working on.

Letterhead and Business Cards

Letterhead and Business Cards

Presentation Document Template

Presentation Document Template

 
Trade show booth design

Trade show booth design


 

More to come. Stay tuned!