Cannabis Recruitment Agency Branding
This amazing client came to me to develop a brand for the Cannabis-industry division of their recruitment company. They wanted to move away from anything too granola, kitschy or rasta and create a brand that was approachable yet professional. They were thinking of a craft brew-inspired concept to accomplish this. Below is a case study and some of the deliverables we are creating together.
Phase 1: Mood Boards
After consulting with my client, I created 2 craft brew-inspired mood boards as a tool to jumpstart a discussion about the visual direction for Higher Growth Search.
Phase 2: Logo Systems
It was decided that to achieve the craft brew-inspired brand direction, we would create a system of logos and a set of guidelines to go along with them.
Phase 3: Style Guide
I created a set of guidelines for brand managers and designers so we can all create deliverables and keep everything on-target.
Just a few of the things we have been working on.
More to come. Stay tuned!